Risk Assessment of Strident Marks Essay Example | Topics and Well Written Essays - 500 words

Risk Assessment of Strident Marks - Essay Example This also computes a covariance of returns between any the stocks and the market value where they have positive covariance, and those that move in opposite directions will have negative covariance. The expected return and variance of several stocks, a portfolio of these stocks that has a desired variance (risk) with a certain expected return. The expected return is the measurement of investment risk, what variances can be expected by the amount of investment. CAPM formula. The CAPM formula is: Beta is the overall risk in investing in a large market, like the New York Stock Exchange Beta is the R-squared statistic found in the regression analysis. The Beta of a Strident Marks is risk compared to the Beta (Risk) of the overall market. Beta indicates the volatility of the security, relative to the asset class (Frontline Systems, Inc. 2006). In conclusion, the Beta statistic defined by R-Square is positive 1 in the Market analysis, and 0.004 in the Stock analysis, it can be assumed, provided that the stock and market follow a normal distribution, that the stock holds a 40% greater risk than that market

Pretty Babies, Child Beauty Pageants Essay Example for Free

Pretty Babies, Child Beauty Pageants Essay Many of us first learned about the world of child beauty pageants when a 5  ½ year old beauty queen named JonBenet Ramsey was found murdered the day after Christmas in 1996. The child was murdered in her Boulder Colorado home and found in the basement with her hands tied, her mouth duct taped, and her throat garroted. Her death was ruled strangulation but there was also blunt force trauma to her head as well as vaginal injury (Auge, Karen, par. 13-15). Her death brought these pageants into our minds, conversations and living rooms and many people were shocked to see a child of that age made up like an adult woman, some even said like a prostitute and accused the pageants of sexualizing her and the other children. Images and videos of JonBenet with her hair curled, teased, and sprayed, wearing heavy make-up and glamorous outfits were splattered across the newsstands and she pranced across our televisions winking, flirting and dancing. Any link of her death to the pageants is speculative since the murder remains unsolved, but many people could not help but wonder how safe it was for a child to be made a spectacle of in such a fashion. This past Monday would have been JonBenets 22nd birthday. Perhaps it is time that we as a society take a good look at child beauty pageants and decide what place if any they have in the future for our daughters. JonBenet was the daughter of a wealthy businessman named John Ramsey and his wife, a former Miss West Virginia 1977, Patsy. Patsy has since passed away but John Ramsey has written a book titled â€Å"The Other Side of Suffering† and in an interview with Nightline, John has expressed his regret that JonBenet participated in the pageants. He states in the interview â€Å"Only because- that possibly (the pageants) might have drawn attention to us. † â€Å"I don’t know. But- I think for- for advice to parents is just recognize that- regardless of where you live, there could be evil around you. And don’t be naive about it. And keep your kids protected† (Chang, par. 0). He wonders now about some of the public appearances JonBenet made and if the murderer was maybe in the audience. He says â€Å"Patsy had her sitting atop a friend’s convertible in the Christmas parade waving at people lining the streets. † â€Å"Patsy’s mother later told me that a strange man approached the car during the parade and it made her uncomfortable. I think about these things now and it makes me cringe. We were so naive. I now believe with all my heart that it is not a good idea to put your child on public display. (Chang, par. 7). His words give weight to the issue at hand and initially, it seems, many people felt the same way as child pageants took a financial hit as less people wanted to be associated with the â€Å"publicly tainted industry† (Friedman, par. 5). Fifteen years after the tragic death of JonBenet the pageants have enjoyed a resurgence in popularity (Friedman, par. 6) thanks in large part to the hit show on The Learning Channel, Toddlers Tiaras. The show is immensely popular and is now in its fourth season (IMDB, 2012). Understanding, of course that this is a television show and not a documentary, that it has been edited for drama and to create what is commonly called â€Å"good television†, the show nonetheless gives a viewer a look inside this somewhat alien world. In his interview John Ramsey stated that he had never watched the show but had caught snippets that he finds disturbing. â€Å"It is very bizarre† he states â€Å"And, it certainly- Patsy and JonBenet didn’t approach it that way. We-they just did it for fun. †(Chang, par. 5). Will the parents or the pageant officials take heed? Or will the allure of glamour and profit make them justify their actions? Watching the television show you are immediately struck by one fact; this is a southern thing. To the people who do this, none of it is strange. In fact many of the parents were overjoyed to learn they were pregnant with girls and began to buy gowns before their babies were even born. One mother who has a boy and a girl stated that she had been very upset when she found out that she was pregnant with the boy until she found out that boys could participate in pageants as well. She even stated, on television, that she had only had children so she could put them in pageants. This would seem very strange to many people, but if you watch the show you will hear statements like this over and over, often in front of the children and always on camera (Toddlers Tiaras, 2009-2012). What is apparent is that this is truly a culture. They call themselves â€Å"Pageant People† (Toddlers Tiaras, 2009-2012) and this encompasses not only the contestants and their families but also the judges, pageant directors and announcers and the many, many service people used by the contestants from dress designers to make-up artists and hairstylists to spray tanners and waxers and many of the girls even get facials before a pageants even though their skin cannot possibly look much younger. The popularity of this television show is evident, anyone using a search engine that types in the name of the show will be directed to literally thousands of articles, opinion pieces and fan based websites as well as many spoofs of the show starring big names like Ashley Tisdale and Tom Hanks and has enjoyed the pinnacle of success in the eyes of many, satire on Saturday Night Live. But what about the tiny stars of the show? How safe are they? Is all of this good for them? Watching the show you will see a few kids and moms that seem almost normal, of course these people never get to be the stars. The stars are the children who are bratty, who throw temper tantrums, hit their parents, try to bite other kids and just generally misbehave. The mothers who get the most airtime are of course the ones who say the meanest and most bizarre things. Who treat their children like performing monkeys and seemingly will do anything to get their small progeny to perform on stage. It is remarkable to watch a child transform in just moments from a sparkling banshee into a sweetly smiling and composed young lady, or gentleman on stage. The majority of the children featured on Toddlers Tiaras are little girls but there are a few boys featured as well. It seems unfortunate that the more poorly behaved the people on the show are the more they are rewarded with fame. One strange family has even got their own spin-off show called, Here Comes Honey Boo-Boo (IMDB, 2012). The children often throw fits because they are being forced to do something they do not want to do. Over and over, in almost every episode the children state that they hate doing the beauty portion of the competition. For those unfamiliar with how things work it important to know that the beauty portion is the most important piece of the pageant where girls are judged on their poise, their attire, hair and make-up, and most of all their facial beauty. They are not really expected to perform at this stage of the pageant but only to walk slowly from mark to mark on the stage stopping briefly at each mark to spin and smile sweetly at the judges and the audience and slowly turn from side to side so that all spectators can take in their appearance. One little girl who was seven was criticized by a female judge for â€Å"having too much personality for beauty† although of the same girl a male judge stated that he â€Å"could not take my eyes off her†( Toddlers Tiaras, season 4, 2012). The girl went on to win the biggest crown in the pageant and a contract with an agent. The judges of the pageants can often seem harsh and mark the children down for seemingly acceptable things for the contestants to do, given that most of the girls featured on the show are only between the ages of four and nine. A six year old was marked down because her ankle rolled. She was wearing high heels. A four year old was marked down because her fake teeth or â€Å"flipper† fell out during the beauty portion. Another girl was marked down for being too â€Å"fake†(?! ). And in one episode the little girls were competing for ten thousand dollars and some former contestants came out of retirement to compete. They were as old as twenty-one and some were doing very sexy dances; the male judge was obviously captivated and would not stop talking about the older contestants. A 20 year old won. Against little girls. (Toddlers Tiaras, 2009-2012) You will see some moments on the show where the parents are caring and the children seem to be keeping the whole thing in perspective. One of the fathers, who has 3 children in the pageants does not allow his kids to be tanned or wear fake teeth and lashes and says some of it is â€Å"too far†. He also keeps the bills for the pageants a little lower by renting the dresses and says he preferred the natural pageants. Another one of the parents, this one a mother, laughed when her nine year old daughter’s hair fell down during the pageant, she told her she did â€Å"so good† and reassured her when she began to cry that it was okay. Then said she was just glad she got a crown (in many of the pageants every contestant gets some type of crown) and that she did not need to win the ultimate title and the little girl stated after she calmed down â€Å"win graciously, lose humbly†. Another little girl who won a high title stated that the title she had gotten was really good because â€Å"There’s a lot of girls here†¦ and they tried hard too†. One mother who had seemed very extreme during the beginning of the pageant seemed to have an epiphany at some point during the pageant and said that this would be her seven year old daughter’s last pageant and that her daughter was â€Å"beautiful on her own†. (Toddlers Tiaras, 2009-2012). In one touching episode, a mother had only boys and it seemed that her six year old son and her had a very special relationship based on the pageants. The father, in spite of being supportive, was done with his son being in the pageants and wanted this to be his last one. The boy seemed happy to do the pageants and seemed to have a very special relationship with his mother. At the end of the show they were crying and hugging each other and it was actually hard not to be sad for them (Toddlers Tiaras, 2009-2012) Most of the other parents are not like those ones and the majority of the scenes shown depict these women as bitter and jealous. The way they speak of the other children is disgraceful. They say mean things in front of their own kids about the other children, especially if the other children win and their daughter did not, like that the girl who won did not deserve it and often say that the pageant was unfair or rigged. One mom on the sidelines said about a girl on the stage â€Å"If she wins, she better go get some cellulite treatment done†(Toddlers Tiaras, 2009-2012). The little girls definitely pick up this cattiness from their mothers. Many times over these children say that they are better or prettier than the other girls. One six year old girl knew from her mother that one of the other girls was her biggest competition at the pageant. The other girl was well known for her continuing pacifier dependency and first girl said that she had a secret weapon for her opponent so she could beat her and held up a gag pacifier that had funny looking teeth on the front of it and then snickered. In one sad scene there were sister aged ten and eight who were competing in the same pageant, the eight year old stated that she was going to beat her sister and if her sister started crying she would â€Å"beat her to he ground†. When the older sister started to cry and said that it was because she was being mean the younger one told her to â€Å"Stop crying, you’re embarrassing me! † (Toddlers Tiaras, 2009-2012). If you think the â€Å"tiger moms† would be less cruel to their own offspring you would learn that often that is not the case. Over and over when the children cry because they are hungry, tired, something being done to them hurts or they lost they are told not to cry because they are on camera or that the pageant is not over and their make-up will be ruined. One mom talking about her daughter said that she, the mom, had been better at cheerleading and that her daughter just can’t â€Å"get it† like her. Her daughter was nine. One child was forced to stop doing gymnastics because it was making her muscles too big for her costumes and her mother told her â€Å"that was sucky† when she came off stage. Over and over the children are cruelly disregarded or ignored when they state that they are in pain, feeling sick, hungry or tired. In a heart stopping scene a nine year old girl went missing in full hair and make-up and was no longer in the hotel. In every scene shown by the television show the mom was worried about her being late for her age line up and not concerned for her safety. Luckily, she was found in time, and her standing in the pageant was unaffected. That the girls often cry when they lose is no surprise when you take in that the mothers often cry or state they are going to throw up and berate their daughters for blowing on stage by forgetting to smile at the judges or forgetting part of their routine. The moms let their daughters know that they lost too if their crown is not big enough and does not come with a high title attached to it. The moms will tell their daughters who are smiling and holding a crown that they lost and the crown they have is for losers. One mom while sitting in the audience was â€Å"pissed† and going to cry and listed what the other little girls got and that her daughter didn’t get anything. No wonder the little girl had a tantrum and screamed that she wanted a crown (Toddlers Tiaras, 2009-2012) Many of these mothers are, like Patsy Ramsey, former beauty queens themselves and will stop and nothing to ensure their daughters success in the pageant world. Sometimes it becomes so extreme that it makes the news. In 2011 ABC News did a story on a mom who gave her 8 year old daughter Botox injections because she had wrinkles (Hagan, Kunin and Ghebremedhin, par. 5). The mother was not a doctor but an esthetician, which is basically a beautician for the skin. She claims her daughter wanted to try it herself because her wrinkles bothered her. This is hopefully a rare case but more commonly these young children have their eyebrows waxed, they receive spray tans, even if they are African American or bi-racial. They have acrylic nails put on, they are fitted for fake teeth to go over their own teeth called flippers, they have hair extensions put in because often their baby fine hair either is not thick enough for the large hair-dos or not strong enough to take the heat and styling. Some of the girls have their hair bleached before a pageant. Sometimes these things hurt or are uncomfortable and the children complain. There seems to be a particular hatred amongst the little girls for the false eyelashes. Many of the girls scream and cry and beg to not have to wear them to no avail. These are typically services reserved for very high maintenance women and many adult women would not have the patience for them. The FDA has not done studies on the safety of these chemicals for use on children either. How does it feel to sit in make-up and hair for two hours for a child of say four? On pageant day the real magic begins. The girls are up early in the morning in their hotel rooms. They are fed breakfast and then the beauty regime begins. The pageants last all day and usually include several outfit changes and the performance of practiced routines. The girls, some very young, are not allowed to eat or nap so their hair and make-up do not become ruined. To make up for this, the moms have found some magic. On pageant day the girls have sugar cubes and Pixie Stix poured into their mouths all day long and are fed through a straw high caffeine and sugar drinks like Mountain Dew and some†¦ Red Bull energy drinks. There is some serious concern over the safety of these drinks (Ostrow, 2011). One mother asked her daughter before the pageant if she wanted to quit doing them. The girl nodded yes and the mom said â€Å" Let’s look at your crowns! Doesn’t that make you feel better? † (Toddlers Tiaras, 2009-2012). One of the reasons many of the parents say they do it is often for the prizes, money, bonds and scholarships. Indeed, some of the pageants featured on the television show do boast some large prizes. But most of the parents admit that they have spent many times over what their child has received. Several of the moms admit to lying to their husbands about how much they spend and one single mom has moved in with her parents so they could continue to pay for pageants and it is common for the mothers to take a â€Å"pageant job† (Toddlers Tiaras, 2009-2012) to cover some of the expenses. Some of the parents spend lavishly on the pageants. Many of the pageants have a top prize of only several hundred dollars yet the girls will show up in 2500$ dresses. In one episode two sisters have their very own trailer for pageant accessories that have their pictures emblazoned on the sides. One very enterprising mother has published a pageant book about her daughter, recorded a song and had a doll made in her daughters image. In an episode where they went to the Tonight Show she was saying how she was planning to get her daughter and agent and a two million dollar contract so she could quit her job and move to Hollywood. It seems as if the parents either have delusions about some pay off that will eventually come if they keep plugging away or they really have just found a very expensive habit that they justify for other reasons.

Great Expectations Book Review

Great Expectations Book Review Great Expectations by Charles Dickens, first published in 1860, is a classic fictional novel. The novel doesnt really have a genre, possibly a drama or adventure, but its more like just his story so Id say just a normal fictional novel. The story is set in 1812 to 1840 in an English town surrounded by marshes, Pip lived outside the town, once receiving his fortune he moved to London though. The novel tells of Pip, a young orphan, and his story, his life. Pip was raised by his sister, only known as Mrs. Joe, and her husband Joe. In the beginning of the novel Pip is in a graveyard, where his parents are buried, and he is approached by a shady looking man, who is in fact an escaped convict, the convict asks Pip to bring him some tools so he can escape and Pip does this. This becomes very important in the novel. One day Pips uncle takes him to play at a rich, weird old ladys house, Miss Havisham, here Pip meets Estella, who he falls in love with, though Estella only toys with Pips feelings and doesnt like him at all. Pip then becomes Joes apprentice blacksmith, but Pip struggles as a blacksmith and isnt very happy. Then one day a lawyer called Jaggers appears and announces to Pip that he has been left a large fortune and needs to move to London immediately. Pip moves to London, meets many new people and has some fun. Then one night a convict breaks into Pips room, the same convict that Pip helped when he was just a little boy, and the convict, Magwitch reveals that he made a fortune in Australia and he gave Pip his mysterious fortune. Pip is shocked but decides that he will help Magwitch escape from London, and so they escape. Pip begins to like Magwitch as they get to know each other and Pip discovers many things about his past. As Pip is about to help Magwitch escape London Pip is nearly killed, Magwitch eventually does escape and kills somebody, he is sentenced to death and hence Pip loses his fortune. Pip then goes and works abroad as a merchant, many years later he returns home and meets his childhood love, Estella, they get together, with Pip believing they will be together forever. Two main characters of Great Expectations are Pip and Estella. Pip is the main character is the novel, he is also the narrator. In the beginning of the novel Pip is a young child but as the book goes on he ages and is an adult by the end. Pip is a good boy, he always tries to do what is right, and is quite sympathetic, e.g. helping Magwitch, always caring for Mr. Mrs. Joe. Pip is always looking to improve himself, whether it is learning to read and write as a boy, or learning to become a gentleman. He is of the lower classes, until he receives his fortune, and he desires to become an upper class, largely so he can impress the girl he admires, Estella. Estella is an important character in the novel. As a girl she had been raised by Miss Havisham to be cruel and heartless towards men. When she meets Pip she acts cruel and heartlessly, toying with his emotions. Though Pip still loves her, maybe he saw something inside her, or he just longed to be in the upper class. She then married an upper class man, who treated her badly, this would have changed her, gotten rid of her coldness and cruelty. So when Pip returns she is kind, and they get together. The themes in this novel include social class, aspiration, wealth and crime. I think that Charles Dickens in this novel was trying to say that social class doesnt matter, and that desire to become better and change should be congratulated. The novel is set in first person, with the narrator, Pip, also being the main character. The language used is pretty weird, with some old English sort of stuff in there. Once you get used to the language its pretty good and not that hard to follow. Overall, I thought this novel was pretty good, for an old book. The language used was a bit hard to get at times, and sometimes the story was a bit slow, but overall I thought it had a good story and I liked it. Estella was an interesting character I thought, normally the girls are loving and the guy isnt really interested or too busy doing other stuff, but this time Pip loved her and she was totally uninterested and cold. And the twist with Magwitch having supplied Pips fortune I thought was good as well. 7/10 on the scale of goodness.

Essay on Setting in Kate Chopins The Story of an Hour -- Story Hour E

Elements of Setting in Kate Chopin's Short Story, "The Story of an Hour" Setting exists in every form of fiction, representing elements of time, place, and social context throughout the work. These elements can create particular moods, character qualities, or features of theme. Throughout Kate Chopin's short story "The Story of an Hour," differing amounts and types of the setting are revealed as the plot develops. This story deals with a young woman's emotional state as she discovers her own independence in her husband's death, then her "tragic" discovery that he is actually alive. The constituents of setting reveal certain characteristics about the main character, Louise Mallard, and are functionally important to the story structure. The entire action takes place in the springtime of a year in the 1890s, in the timeframe of about an hour, in a house belonging to the Mallards. All of these aspects of setting become extremely relevant and significant as the meaning of the story unfolds. When Louise Mallard first hears that her husband was killed in a railroad accident, "she wept at once," and "went away to her room alone" (12). As she mourns, looking out of her window on the second floor of her home, a sudden change of heart begins to come over her. She notices "the delicious breath of rain," " a peddler . . . crying his wares," "notes of a distant song," "countless sparrows . . . twittering," and "patches of blue sky," "all aquiver with the new spring life" (13). As she stares at the sky, she begins to think about her newfound independence from her husband, uttering the words "free, free, free!" (13). What makes her develop such a sudden change in attitude? Could it be that she sees rebirth in the world through her wind... ...giving it boundaries and distinctive characteristics about the situation. Setting preys upon reader stereotypes and preconceptions about the certain time frame or location in which the story takes place in order to bring out more meaning. In this work, Chopin develops the story based on the reader's knowledge and understanding of a woman's place in late nineteenth-century America. But the specific setting--the time of year and the structure of the Mallard house--also gives clues to help readers understand Louise and attempt to determine the cause of her death. Louise may die of heart disease, as the doctors say at the end of the story, but setting indicates that the disease was not "joy that kills" (14). Work Cited Chopin, Kate. "The Story of an Hour." The Compact Bedford Introduction to Literature. 4th ed. Ed. Michael Meyer. Boston: St. Martins, 1997. 12-15.

Sonys Business Strategy In The Global Environment Commerce Essay

Since 1946, Masaru Ibuka and Akio Morita founded Sony as Tokyo Telecommunications Engineering Corp in Tokyo. The company commenced researching with 20 employees with a budget lower than 200,000 hankerings. The company was fabricating telecommunication and measurement equipment. Within a twelvemonth, the first merchandise was launched, a power megaphone. In 1950, the Japan ‘s first tape recording equipment was distributed to a market. When Sony eyes on conveying their wares to the international market in the mid-1950s, it seemed to be a virgin name, at the interim, because the initials TTK were antecedently selected. The company combined its name from the Latin word for sound, â€Å" sonus, † and the American word â€Å" sonny † . Regard to a trade taging grounds, the company desired to hold a word that will non be found in any linguistic communication. Many inquiries came up from an internal harmonizing to the alteration because of the clip spent on implementing its former trade name known globally, but in 1958, the name was officially changed to Sony Corp. In 1960, Sony started out its U.S. subdivision, called SONAM ( Sony Corporation of America ) , known as SCA, and the first subdivision in the United Kingdom in eight old ages subsequently. First, the subdivision was named as Sony ( U.K. ) Ltd and was changed subsequently into Sony United Kingdom Ltd. The company spreads out into Spain and France in 1973 every bit good as in German in 1986. Sony has a long history of presenting engineerings. Sony novices, in 1950, the Japan ‘s first transistor wireless, the TR-55. In a piece, the company released a minor transistor wireless. For a decennary, Sony released the universe ‘s first direct-view portable Television, the TV8-301. The company persisted in developing the Television and in a twosome of old ages manufactured the tiniest all-transistor Television. In 1989, Sony released the Handycam, a portable, easy-to-use, 8 millimeter camcorder. Six old ages ago, the company brought the universe ‘s first Blu-ray phonograph record participant into the amusement market. In 2005, Sony upgrades the Handycam to the High Definition Handycam, making the universe ‘s smallest picture camera. The Walkman is the leader merchandise from Sony forcing the SONY trade name to the top. The first version was launched in 1979. The little, lightweight portable tape participant revolutionized the manner people listened to music. It besides allowed persons to do music truly personal by utilizing earphones. In 1984, Sony released the Discman, the company ‘s first portable Cadmium participant. Since March 2009, Sony employed more than 171,300 people. The one-year gross of company in 2009 was about $ 8 billion, with about $ 1.5 billion in net income. They remain headquartered in Tokyo and have about 100 attached companies outside Japan.Particular Critical Incident of SonySony has got assorted retail mercantile establishments around the World which ensures a uninterrupted supply of merchandises to the clients. However, from these retail mercantile establishments there are a batch of rivals such as Motorola which produce similar merchandises and use the same mercantile establishments to do the merchandises reach the consumers. Due to this there is a demand for Sony to come up with schemes which can do them win over their rivals merchandises. For illustration in the late 1990 ‘s Sony lost its leading place in most of its markets merely because of improper schemes. There are assorted grounds which led to this failure and they are farther discussed and supported by assorte d schools here under ;Mintzberg SchoolsHarmonizing to Mintzberg et Al ( 1998 ) there are 10 schemes which when divided into three groups can be applicable in transporting out strategic direction procedure. The three groups are ; normative, Descriptive and Configuration. Prescriptive describes how schemes should be made instead than how schemes are formulated ; descriptive describes assorted procedures involved in the formation of scheme and constellation includes description of both descriptive and constellation. For a company ‘s scheme to work best in a given concern environment, it has to place and utilize a mix of schemes. As referred to the instance survey, the failure of Sony to take in most of its market would hold been solved by looking as to whether the scheme behind the company was working or non. The company taking place in the market would hold worked on the longer footings by placing three Mintzberg schemes of entrepreneurial, cognitive every bit good as Power schools. The entrepreneurial school focal points on cognition and intuition which directors need to be cognizant of, in the procedure of transporting out their managerial activities ( Betz, 2002 ) . The success of any scheme is chiefly based on director ‘s vision, personal intuition, judgements, experience and wisdom. As referred to the instance survey, one of the ways which seemed to be solution to resuscitate Sony was to replace the bing Chief executive officer at that clip and Howard Stringer took over the company as a new Chief executive officer in 2005. Stringer was able to resuscitate the company through efficiency and reorganisation which made different section collaborating together to accomplish a common end. Another feature of scheme which needs to be seen at Sony Company is the cognitive schools which focus on strategian head. Harmonizing to Ginder at Al. 2002, scheme depends on single ‘s apprehension and how that single manages the information used to develop the scheme. The doomed of Sony ‘s leading place was due to failures of strategians to acknowledge the growing of new engineerings. This means the strategians did non hold adequate information related to market environment. This information would hold been obtained through SWOT analysis and could assist directors explicate the company ‘s schemes efficaciously. Power School as another Mintzberg scheme focuses on power relationships of where the scheme is created. The power school requires of import characters in the organisation to dicker persuade and comfort each other in the procedure of scheme preparation. ( Betz, 2002 ) commented on his survey that scheme can be used as a tool of doing partnerships. Having a new CEO, Howard Stringer Sony reported a loss which was caused by failure of the company to convey up advanced merchandises. The new CEO and directors of the company fail to look into alterations go oning in the competitory concern environment, and hence the alterations brought loss to the company sometimes subsequently.WhittingtonWhittington ‘s theory of scheme focal points on four schools of classical, evolutionary, processual and systemic. The school which relate to Sony Company is evolutionary theory. Harmonizing to Doty et Al ( 1993 ) the evolutionary school focal points on the environment as the chief factor instead than rational attack suggested by other schools. The Evolutionary attack believes that organisational environment is the biggest factor in the preparation of concern scheme therefore the preparation of scheme must be reflected to the environment since it is unpredictable and mutable. In add-on to that the theory supports on emphasizing that net income maximization is determined by markets and non directors. Whittington concludes that rational attacks can non find the endurance of houses in the selling environment but it is development which determines it. In development, competition is overcome by the battle and endurance of the house from which the rule of natural choice is translated into the scheme for the best public presentation. Sony failure to be a leader in the planetary market can be linked to the evolutionary school due to miss of market information. Bing a leader in the market, top direction was supposed to be cognizant of the conditions predominating in the market including invention and technological promotion which could assist the company keep its leading place. On the other manus, when the new CEO, Mr. Stringer took over the company he seemed to be less concern with the environment alternatively he focused on reorganisation. The sections in the company functioned independently and made the CEO to see it as a chief cause of the company ‘s failure to globalise. The Chief executive officer was supposed to look at what the company is bring forthing and do comparing with the merchandises available in the selling environment to keep the leading place of the company. Successful organisations are those that most efficaciously interact with their environments ( Hambrick 1982, Pfeffer and Salancik 1978 ) . Organizational Performance is dependent on the organisation ‘s ability to aline or fit its schemes, constructions, and processes to its environment. Alignment depends on the organisation ‘s ability to obtain relevant information about its current and future environment. Environmental scanning is the procedure by which an organisation collects environmental information, which is utilized in its strategic direction procedure. Therefore to be a leader and go success in its planetary markets it was suppose to scan its environment and any information obtained should be incorporated into the company ‘s scheme every bit good as constructions and procedures within the company. While making that, the top direction has to do certain that information is shared among assorted members of the company chiefly between the sections. Corporate CEO is a individual whose determinations take the company in the coveted way. Most of the CEOS are leaders in the environmental motion. It is clip to acknowledge that their committedness is critical to success. The universe economic system is now propelled by venture capital and proficient invention. Barney ‘s ( 1991 ) says that organisational resources are said to be embedded in the organisation, squad based, and capable to causal ambiguity. Such capablenesss are besides really much in line with the â€Å" modus operandis † . Here we focus on managerial accomplishments at running the concern or a portion of the concern. The success of the Sony, at the beggary was good known but later on the company experienced losingss merely because of its hapless organisational construction in which sections ‘ maps independently from each other. The results indicated that segmented and isolated work to team-based operations is important to organisational market leading. Organizations operations should be carried out in line with undertaking forces for short-run job resolution exercisings, and with cross-functional and cross-hierarchical squads to accomplish longer-term aims and specific undertakings of an ongoing nature. Moss Kanter ( 1983 ) argues that such squad mechanisms promote the circulation of resources, information and support. The tendency, hence, has been off from segmented and isolated constructions with small communicating and interaction between countries and different degrees, to a state of affairs where interaction and integrating are seen as being indispensable to operations. No longer do functional countries concentrate merely on their ain undertakings. Now they are made cognizant of the work of other countries and how they can be of aid to them. Interaction through squads and webs ensures that the wider image of the organisation is understood. Team-based work ensures a more flexible and adaptable attack to work makes possible the wider exercising of liberty and duty, gives rise to increased interaction, communicating and information flows, and makes work more gratifying for those involved.Strategic DecisionsGlobally, SONY is perceived as the trade name whose merchandises are of high quality, with the presence of rivals the company has to do certain that it has a tool of competitory advantage in or der to get the better of the approaching rivals and get larger market portion. In order to accomplish the planetary aspirations the company has to see the following cardinal strategic determination ; Harmonizing to Gupta and Govidarajan ( 2001 ) , any company wishing to function its markets globally will hold to do four nucleus determinations refering ; The markets the company wishes to run The merchandises to vie in the planetary market The manner of come ining the market Time/speed of entryPlague analysisOn the other manus SONY Company has to utilize PEST analysis to obtain the necessary information which helps the company to analyse and measure the competition it is confronting. PEST analysis involves ; Political forces such as Government policies and statute law Political stableness Public involvement groups ( consumer watchdogs ) Economic forces such as Exchange rates Inflation Social forces such as Changes in life style ( faster gait of life taking to a demand in products/services which enable people to make things more rapidly and handily ) Manner and tendencies Technological forces such as Fast gait of technological alteration Research and development ( a demand for increased budgets to maintain measure with the gait of technological alteration ) Opportunities for invention The cost of engineering ( reducing/increasing ) Increased ordinance ( wellness and safety facets of new merchandises )SWOT analysisBesides Sony ‘s SWOT analysis is one of the schemes which the company will hold to do in order to achieve its planetary aspirations. SWOT analysis will assist the company to fit its strength and failings against chances and menaces available in the environment in which the company operates. Strengths for illustration skilled work force, good systems and strong trade name Failings for illustration unequal resources, high cost base and decelerate internal determinations. Opportunities for illustration dining economic system and stylish merchandise Menaces for illustration – Global competition and industry repute.Porter ‘s five forcesIn add-on to that the SONY Company has to utilize Porter ‘s five forces analysis as a competitory scheme which postulates the impact that other organisations pose on the company. Porter ‘s five forces include ; New entrants, Sony ‘s planetary aspirations and High cost of entry to organize a barrier to entry rivals. Features of replacement merchandises as to whether they are, Cheaper, Different and better Existing participants chiefly competition within the industry such as Apple and Samsung. Suppliers ; Supplier concentration, Bargaining power, Supplier extension every bit good as Fixed/variable cost. Customers ; Buyer concentration, Customer trueness, Switch overing costs and Buyer motivations.Porter ‘s DiamondIn order Sony to accomplish its planetary aspirations, it must be prepared to get the better of strong competition in the planetary electronics concern market. Porter ‘s diamond theory concludes that the state in which the organisation is based can strongly impact the organisation. Harmonizing to Johnson et Al. 2006, the state in which the organisation is based can assist in making a tool of competitory advantage by supplying factors from which the organisation can explicate the advantages. The factors include factor conditions, demand conditions, house ‘s scheme, construction and competition and related and back uping industries. Beginning: hypertext transfer protocol: //en.wikipedia.org/wiki/File: The_Porter_Diamond.svgThe Porter ‘s DiamondOrganization ‘s can derive competitiveness utilizing four factors presented in the Porter ‘s diamond scheme ( Matsuyama and Vanderbrink, 2003 ) . The conditions bing in the local environment clime and policies can be tracked utilizing the house ‘s scheme, construction every bit good as competition. Information about competition and local market influence can be collected utilizing demand conditions. If related to Sony Company, the lone factor conditions, which will assist to make competitory advantage, are invention and engineering betterments. Having produced assortments of electronics merchandises, invention will do the company to come up with new, good differentiated merchandises and quality merchandises. In order to accomplish its planetary aspirations Sony Company can utilize merchandise development scheme to ease its advanced patterns.Merchandise developmentNew merchandises in current markets – this may intend perfectly new merchandises or loops of other merchandises to do them more suited to the known market. The benefit to the administration is ; if the new merchandises are successful, the cost of marketing a broader scope of merchandises to the market is less in relation to the larger grosss generated. The hazard involved here is that new merchandises can hold a high failure rate.Execution Challenges in the Global MarketMichael, J. ( 1999 ) International relation of production mediated either by the market through internal minutess of the transnational corporation ( MNCs ) , are distributing quickly to the most parts of the universe. Porter, E ( 1998 ) Trade liberalisation has brought competition among enterprisers in the universe, as consequence ; invention remained the cardinal arm for concern to last within a market. However, alteration within an organisation is a measure frontward toward to acknowledgment of a concern menace. Menace of concern can be internal or external, whichever manner, Koontz and O'Donnell ( 1984 ) Contributed on the issue of direction within an organisation † Five countries were identified which makes directors to be proactive in their public presentations an compulsion with reactivity of clients, invention in all countries of the house, partnership – means sharing across stakeholders and derive connexion with all people around organisation † Harmonizing to the academic school, the Kurt lewin alteration was assumed to be a necessary within the organisation if at all a company mean to convey alteration. However, Howard Stringer ( CEO ) of Sony Company has made some necessary alterations into Sony Company, which lead to some sensible alterationThe jobFrom The company expert analyst major job for Sony was a awkwardness of oversing its merchandise. This job was associated with company civilization which prevented sharing information among other section. When main executive of Sony Company came to gain the job, new scheme was implemented to decide a job. The jobs were solved, but the major 1 was to reconstitute the whole administration. February 2009, in one of ( CEO ) his critical addresss he said â€Å" There is still a batch of the old Sony, and non plenty of the new which constraints our fight † . Haward Stringer said Mintzberg et Al ( 1998 ) the school theoretical account scheme prognosis to do certain that internal and external capableness are step. This means a scheme should be planed diligently from the top to the underside of the administration, by specifying the major obstruction to impede alteration. Otherwise, alteration starts inside, where member of the administration, their mentality should be influenced to get by with the alteration required. Kurt lewin theoretical account argued that alteration has a procedure ; this procedure starts to, dissolving ; traveling and refreezing Cummingss and Worley, ( 2002 ) . However other theoretical account described lewin theoretical account gaining the importance of whole people ( members ) of the administration to back up alteration.it is good thought to act upon bulk get downing from top side of the direction construction to the underside by explicating why alteration was necessary for the administration. This may cut down the impact of opposition for alteration. Ivancevich and Matteson ( 2002 ) There different types of alteration, but alteration of behavior and height and values are the most major which in bend consequences to travel the administration at different degree of production. Harmonizing to the proclamation made by CEO of Sony Company early 2009, foremost and foremost alteration was for organizational civilization, beliefs come from the perceptual experience and consequence it is fruit itself. If the company managed to alter staff beliefs, turn negative height to positive height the consequence is to do alteration happen. Harmonizing to Maslow ‘s Hierarchy of demands, as director should understand the complexness of human demands. If this was instance, â€Å" the inquiry which is raised that, how an employee can run into the organizational demands ( Objectives ) if the company director has non fulfilled an employee demands? † Maslow ‘s theoretical accounts recognised that, nevertheless a basic demands should be fulfilled at least so every bit far as you meet an employee demand from bottom to exceed of the hierarch, perceptual experience of many employees is security. Refreezing degree this is the degree whereby a company a company is looking to brace the alteration in a new manner, confidence to staff is made and they feel unafraid therefore they will be able to present the quality as required by the administration. Example is where by a company will come in into the market chest frontward with a merchandise which meets â€Å" beyond clients the outlook † such as laptops by Sony ‘s merchandise. Very little and easy to maintain into a little pocketbook in fact person with piece in head has to come up with this invention etc. Therefore motive is most of import if truly alterations are planned. The meet a end has been defined, a company will specify how far is looking to make in the market! This inquiry automatically will be answered by the SWOT ANALYSIS discussed in the text above. â€Å" Every civilization has their say! † Swahili linguistic communication acknowledges the usage of the word â€Å" the caput is a moist † significance every determination should be pass foremost to the caput of the administration. Kurt Lewin supported that by back uping to seek support from the caput of the administration.MentionsBurnes, B ( 2004 ) ‘Managing Change ‘ 4th edition, England: Prentice Hall. Cumming, T. G and Worley, C. G ( 2001 ) ‘Organization development and alteration ‘ United statess: South-Western College. Govindarajan, V. and Gupta, A. K. ( 2001 ) ‘Mastering Global Business ‘ Hrsg: Fiscal Time, Great Britain, p.98. Harris, N. ( 2000 ) ‘Business Economicss: Theory and Application ‘ Oxford: UK, p.132 Ivancevich, J. and Matteson, T. ( 2002 ) ‘Organizational Behaviour and Management ‘ 6th edition, North Amarica: McGraw-Hill. Karlof, B. and Gilderson, A. J. ( 1993 ) ‘Business Concept: A Concise Guide ‘ USA: Routledge, p.190.Mark Kennan ( 2010 ) ‘Sony Corporation History & A ; Background ‘ [ Online ] Available from: hypertext transfer protocol: //www.ehow.com/about_5176244_sony-corporation-history-background.html ( Accessed: 3 April 2010 )Michie, Jonathan and Grieve Smith, John ( 1999 ) ‘Global instability: the political economic system of the universe economic administration ‘ London: Ruthledge, p.112. Mintzberg, H. ( 1994 ) ‘The rise and autumn of strategic be aftering ‘ London: FT Prentice Hall. Mintzberg, H. et Al ( 1998 ) ‘Strategy Safari: The complete usher through the natural states of strategic direction ‘ New York: Prentice Hall. Mullins, L. J. ( 2002 ) ‘Management and organisational behavior ‘ 6th edition, England: Prentice Hall. Raynor, M. E. ( 2007 ) ‘The Strategy Paradox ‘ New York: Doubleday Business. Smartbrief.com ( 2010 ) ‘Sony Corporation ‘ [ Online ] Available from: hypertext transfer protocol: //www.smartbrief.com/news/cea/companyData.jsp? companyId=3938 ( Accessed: 4 April 2010 ) Sony Global ( 2010 ) ‘Sony Corp. Info ‘ [ Online ] Available from: hypertext transfer protocol: //www.sony.net/ SonyInfo/CorporateInfo/ ( Accessed: 2 April 2010 ) Sony UK ( 2010 ) ‘The History of the Sony Corporation ‘ [ Online ] Available from: hypertext transfer protocol: // www.sony.co.uk/article/id/1060176719725 ( Accessed: 2 April 2010 ) Usb4ever.com ( 2007 ) ‘The History of Sony Corporation ‘ [ Online ] Available from: hypertext transfer protocol: // www.usb4ever.com/Sony/sony-corporation.html ( Accessed: 4 April 2010 ) Whittington, R ( 2001 ) ‘What is scheme, and does it count? ‘ 2nd edition, London: Thomson.

Strategies for Teaching Aggressive Children

Strategies for Teaching Aggressive Children There are many reasons behind aggressive behavior in children. As teachers, its important to remember that these kinds of behavior issues can spring from environmental stresses, neurological issues or emotional coping deficits. Rarely is the aggressive child simply a bad kid. Despite the varied reasons behind the aggressive behavior, it can be addressed with success when teachers are consistent, fair, and relentless in establishing a one-on-one connection. What Does the Aggressive Childs Behavior Look Like? This child will often antagonize others and is drawn to physical fighting or verbal arguments. She might be the class bully and have few real friends. He prefers to solve problems by winning fights and arguments. Aggressive children often threaten other students. These students often fear the aggressor, who delights in showing herself as a fighter, both verbally and physically. Where Does Aggressive Behavior Come From? The aggressive child usually has a lack of self-confidence. He gains it through aggressive behavior. In this regard, aggressors are first and foremost  attention seekers,  and they enjoy the attention they gain from being aggressive. The aggressive child sees that power brings attention. When he threatens other children in the class, his weaker self-image and lack of social success falls away, and he becomes a leader of some renown. The aggressive child usually knows that his behavior is inappropriate, but the rewards for him outweigh the disapproval of authority figures. Are Parents to Blame? Children can be aggressive for many reasons, some of them related to conditions that may be hereditary or home environments that are unhealthy. But aggression is not handed down from parent to child. Parents to aggressive children who are aggressive themselves should be honest with themselves and recognize that while they are not responsible for these behaviors in their children, they may be part of the problem and certainly can be part of the solution.   Interventions for Classroom Teachers Be consistent, be patient and remember that change takes time. All children need to know you care about them and that they can contribute to their environment in a positive way. By committing to a one-on-one relationship with the aggressive child, you will deliver this message to her and help to break the cycle. Never ignore inappropriate aggression, but do not get drawn into a power struggle with the aggressor.Be firm, but gentle. The aggressive child can handle your tough side, but he will succumb to gentleness.   Thats what he really wants- the right kind of attention.Deal one-on-one with the aggressor and devise a plan for her to take control of her own behavior.  Be genuine. Successful teachers know that when they establish a one-on-one relationship with the aggressor, success soon follows.  Provide opportunities for this child to act appropriately and get some badly needed attention, give him responsibilities and provide praise.Catch the aggressor behaving well and provide immediate, positive feedback. In time, you will see that the aggressive behaviors will start to diminish.Provide her with activities that bring forth leadership in a positive way, always let her know that you care, trust and respect her. Remind her that its the inappropriate behaviors that you dont like.Provide as many methods as you can for this child to take ownership of his inappropriate behavior. Suggest how such conflicts can be handled the next time.

Derechos migratorios de padres de ciudadano de EE.UU.

Derechos migratorios de padres de ciudadano de EE.UU. En la actualidad, ser padre o madre de un ciudadano americano menor de 21 aà ±os no da lugar a ningà ºn derecho desde el punto de vista de las leyes migratorias de Estados Unidos. La respuesta es muy clara y no admite lugar a interpretaciones. No hay derecho a quedarse en Estados Unidos por esta razà ³n ni tampoco a sacar  una visa por el mero hecho de ser el pap o la mam de un nià ±o o nià ±a que es estadounidense. Es otras palabras, no es suficiente tener un bebà © en Estados Unidos Unidos  para emigrar legalmente. Adems, dependiendo de los casos puede ser un problema para los padres que desean renovar sus visas de turista. En este artà ­culo se informa sobre los distintos supuestos que pueden darse cuando unas personas extranjeras tiene un hijo que tiene ciudadanà ­a estadounidense. Quà © pasa si estando en Estados Unidos se tiene un hijo Si una mujer extranjera da a luz en Estados Unidos, su hijo es ciudadano de Estados Unidos salvo en el caso de que sea hijo de padre o madre diplomtico que est en el paà ­s en esa funcià ³n. La ciudadanà ­a estadounidense por nacimiento en el paà ­s, que tambià ©n se conoce como ius solii, se produce con independencia del estatus legal de los padres, en otras palabras, no importa si son indocumentados. En estos casos el bebà © tambià ©n adquiere la ciudadanà ­a.  Ni siquiera sirve para proteger frente a una posible deportacià ³n.   Pero lo que no pasar es que los padres puedan cambiar su estatus migratorio por razà ³n del nacimiento. Si son indocumentados, seguirn siendo indocumentados. Adems, para evitar perder la custodia de los nià ±os en caso de detencià ³n por estar indocumentado, es altamente recomendable explorar la posibilidad de hacer un  poder de representacià ³n  (power of attorney)  en previsià ³n de que se pueda dar esa circunstancia. Por otro lado, los padres del bebà © nacido en EE.UU. estn en el paà ­s legalmente con una visa temporal como, por ejemplo, de trabajo o de turista, debern conservar el visado para no perder su estatus y salir dentro del plazo autorizado para permanecer en el paà ­s. Padres que regresan a su paà ­s de origen con hijo nacido en EE.UU. El padre o la madre no tienen derecho a conseguir ningà ºn tipo de visado o de tarjeta de residencia por razà ³n del nià ±o. Pueden solicitarla, pero sà ³lo le ser concedida si reà ºnen por ellos mismos los requisitos para su obtencià ³n. En otras palabras, si por ejemplo, solicita un visado de turista, deber ser considerado elegible y admisible. En caso contrario la peticià ³n ser rechazada. Y asà ­ sucede con todas las visas. Por otro lado, el nià ±o que nacià ³ en Estados Unidos conserva su ciudadanà ­a aunque nunca regrese a vivir a su paà ­s de nacimiento, ya que esa no es causa para perder la nacionalidad americana. Si se desea solicitar un pasaporte para el menor o algà ºn tipo de documentacià ³n pueden pedirle un acta o certificado de nacimiento, que puede conseguirse desde el extranjero. Lo que sà ­ suceder es que de acuerdo a las leyes actuales, si el nià ±o nacido en Estados Unidos vive toda su vida en el extranjero entonces con el paso del tiempo no podr transmitirle su nacionalidad americana a sus propios hijos nacidos tambià ©n fuera de USA. Y es que para que pueda funcionar ese tipo de transmisià ³n derivada de la nacionalidad se requieren ciertos aà ±os de residencia en EE.UU., que varà ­an segà ºn se trate del padre o la madre y de si estn solteros o estn casados. Quà © pasa si el hijo es estadounidense aunque ha  nacido en el extranjero Hay casos en los que un nià ±o/a nacidos en el extranjero son estadounidenses y asà ­ consta en el Reporte Consular de Nacimientos en el Exterior. Si la ciudadanà ­a se da porque sà ³lo uno de los padres es estadounidense, el otro no puede reclamar ni una tarjeta de residencia ni una visa para los Estados Unidos argumentando que tiene un hijo americano. Sà ³lo puede obtener documentacià ³n para viajar de dos formas. En primer lugar, para emigrar definitivamente por medio de una green card, sà ³lo puede hacerlo si reà ºne por sà ­ mismo los requisitos para sacarla o si est casado con un estadounidense que le pide.   En segundo lugar, si es para viajar temporalmente a Estados Unidos, sà ³lo podr sacar una visa  no inmigrante tipo turista, estudiante, intercambio, trabajo, etc. si califica por sà ­ mismo y cumple con todos los requisitos. Quà © pasa cuando el hijo estadounidense cumple los 21 aà ±os de edad El ciudadano americano que es mayor de 21 aà ±os puede solicitar la tarjeta de residencia para sus padres. Si bien deben darse los siguientes requisitos: Vivir en Estados Unidos, ya que se trata de una visa para reunificacià ³n familiar.Tener ingresos para patrocinar suficientes.Firmar un affidavit of support o juramento de apoyo econà ³mico de sus padres.Adems, es necesario que el padre o la madre que quieren gozar de este beneficio no incurran en ninguna de las circunstancias por las que se puede rechazar una peticià ³n de tarjeta de residencia permanente. ​ Si el padre o la madre se encuentran ya en EE.UU e ingresaron ilegalmente al paà ­s entonces hay un problema grande ya que no puede ajustar el estatus.  En estos casos, antes de presentar los papeles es recomendable consultar con un abogado ya que en la mayorà ­a de los casos, en la prctica, no va a ser posible arreglar los papeles.   Pero como cada caso es à ºnico, tener en consideracià ³n que en ocasiones es posible pedir un perdà ³n provisional  por dureza extrema,  tambià ©n conocido como waiver y asà ­ sacar la green card, aunque seguirà ­a  siendo necesario viajar fuera de EE.UU. para una entrevista en el consulado. Caso de hijos abandonados o abusados por sus padres Si el hijo o la hija obtienen los papeles por medio del programa de Estatus Especial de Inmigrantes Juveniles (SIJ), los padres nunca jams podrn obtener beneficios migratorios por peticià ³n del ese hijo. Caso de hijo nacido en EE.UU y padres estaban en el paà ­s con visa temporal No es infrecuente que una mujer embarazada ingrese a Estados Unidos y dà © a luz a un bebà © que, por derecho de suelo, adquiere la ciudadanà ­a estadounidense. En estos casos es importante pagar los gastos del parto porque si no se hace, lo har Medicare, un programa del gobierno federal de los Estados Unidos. Hacer esto es considerado como carga  pà ºblica y, por lo tanto, causa para negar una visa o su renovacià ³n. A veces pasan aà ±os antes de que el problema se detecta, pero si el consulado o los agentes en el paso migratorio determinan que se tiene un hijo estadounidense y se sospecha que no se ha pagado por el gasto hospitalario entonces se puede negar la visa, cancelarla y, en el caso de estar en la frontera, prohibir el ingreso a Estados Unidos. Curiosidad sobre los apellidos hispanos en USA   Aunque en las à ºltimas dos dà ©cadas la migracià ³n ha llegado a niveles histà ³ricos realmente altos lo cierto es que a dà ­a de hoy la mayorà ­a de los hispanos son estadounidenses ya nacidos en el paà ­s.   Debido a los altos nà ºmeros de los flujos migratorios y de nacimientos, los latinos somos en la actualidad la mayor minorà ­a, habiendo pasado en nà ºmero a los afroamericanos. Una prueba de esta importancia demogrfica se encuentra en el censo, donde casi una veintena de apellidos latinos se encuentran entre los 100 primeros e incluso 2 estn en el top 10. Este es un artà ­culo meramente informativo. No es asesorà ­a legal para ningà ºn caso concreto.

Goya Essays

Goya Essays Goya Essay Goya Essay The major marketing management decisions can be classified in one of the following, product, price, place, and promotion. These variables are known as the company’s marketing mix or the 4 P’s of marketing. The purpose of this report is to analyze the four components of the marketing mix of the Goya Food brand. Goya Foods was founded in 1936 by Prudencio Unanue . With more than 1,500 items available today, Goya Foods Inc. is the largest Hispanic-owned company in the United States. The family-owned company maintains manufacturing and distribution facilities in the United States, the Caribbean, and Spain. Goya Foods sells grocery products focused at the Hispanic market. Its products include a full range of grocery, dairy, and frozen foods. The Unanues began importing Spanish products such as olive oil and olives to sell to New York Citys growing Hispanic population. The Unanue family still owns Goya, and today the company sells more than 1,500 food products, including many kinds of canned and dried peas and beans and more than 20 rice products. With 13 facilities in the U. S. , Caribbean, and Europe, Goya also sells juices and fruit nectars, seasonings and oils, and Latin specialties. The company has undergone the most extensive facilities expansion in its history, adding over one million square feet to its manufacturing and packaging capacity. Goya Foods and its consumers will realize substantial gains through the creation and strategic expansion of these new, state-of-the art manufacturing and distribution centers throughout the United States, Puerto Rico, Dominican Republic and Spain. : In an effort to reach out to non-Hispanic customers, Goya recast its labels in 1997 to include the English as well as Spanish name of each product on the front, instead of the back, as had been done previously. The design of the company logo was tweaked around 1998. The distinctive, rounded font was retained, but the Goya name was moved onto a blue rectangle with a yellow border on the bottom.

Analysing an advertising Coursework Example | Topics and Well Written Essays - 500 words

Analysing an advertising - Coursework Example Many advertisers use the theme to create a remarkable impact. When used effectively, the theme has the potential of associating with the brand instantly. Themes may make use of objects, celebrities, music and other aspects to convey the central idea. As evident in the image above, Coca Cola makes a good use of objects in a bid to create curiosity in many buyers. The image above consists of a Coke bottle and multiple colours emanating from the bottle and eventually forming a beautiful smiling face. This serves to create curiosity in many buyers who feel persuaded to try the product and ascertain whether it can cause such effects (Cook, 2001). Leverage has been defined as the intervention system of an advert. It involves communication of certain values that the product being marketed has. These values may impact an individual’s personal values. Such impacts may serve to convince the individual to try out the product. In the image above, the use of the terms â€Å"Live† and â€Å"Life† define a unique feature in the advert which makes people try out the product as it imparts a measure of value in their lives (Cook, 2001). The Coke advert above uses the bandwagon and glittering generalities appeal. This is because the image represents a bottle with a burst of multiple colours and a smiling face incorporated in the midst of the colours. The fact that the bottle has the words â€Å"Live on the Coke Side of Life† but does not provide a reason for this choice is a tactful use of the glittering generalities appeal (Plunkett, 2008). Executional framework denoted the specific manner in which an advert presents its appeal. In the case of the image above, the executional framework is fantasy. This is because it serves to make an individual fantasize on the miraculous uplifting resulting from taking a Coke drink. The tag line in any advertisement comprises of several words which

Medical Genetic Essay Example | Topics and Well Written Essays - 1000 words - 1

Medical Genetic - Essay Example Offspring with diabetic father and those with diabetic mother show negligible difference in symptoms save for the high LDL-cholesterol identified in those with diabetic mothers. On the other hand, children with diabetic mothers have low hypertension prevalence than those with diabetic fathers. If II: 2 is heterozygous, her genotype will be Mm. III: 1 will be heterozygous in that situation. Looking at how diabetes fulfils the criteria in maturity-onset diabetes of the young (MODY; 613370), Edghill et al. (2008) indicates heterozygosity transmission in a third generation family with three members affected. 7. Yes. Studying the historical nature of the Maturity-Onset Diabetes of the young, it is indicated that patients may not show symptoms of the disease and that diagnosis may be made only when they reach old age. This is because the onset of diabetes, whether, genetic like in this case can be inhibited by the youthful active nature. Youths are very physically active and this can possibly regulate the onset of diabetes. 8. This is a transverse reaction. The amino acids changed because there was a deletion of the TTC trinucleotide in there codons. This is a non-conservative substitution reaction whereby Gly 148 (GGG), which is considered normal, becomes Arg148 (AGG). 9. DNA replication may be affected by strand slippage or crossover events which are unequal. Repetitive sequences at the misalignments cause deletions and nucleotide addition to the molecules of DNA. During substitution, there will be 1 DNA molecule holding a deletion and one having an insertion. The events above occurs when the mismatch repair mechanism fails, failure of direct repair, and nucleotide-excision repair. 5. This is a Mendelian inheritance.For a trait to be Mendelian, the child that receives the allele that is dominant from either of the parent has to have the trait that is dominant in form. The possession of the phenotype that is recessive occurs only when

Response Essay Example | Topics and Well Written Essays - 500 words - 12

Response - Essay Example One can feel Mrs. Mallard’s sentiments of relief and liberation when reports of her husband’s death finally dawn on her. Although she openly weeps in the presence of her sister Josephine, she locks herself in her room and all of a sudden feels relieved from her husband’s death. According to Chopin, Mrs Millard kept whispering â€Å"free! Body and soul free!† as a show of exhilaration (Chopin 13).Mrs. Millard openly questions the meaning of love in human life. She claims it is meaningless if one only loves unwillingly. She wonders, â€Å"What could love the unsolved mystery count for in face of this possession of self-assertion† (Cunningham & Reich 725). In addition, Mrs. Millard terms this as the strongest impulse of her being. She goes on to wish she that could have existed a bit longer life now that her companion was supposedly dead. The author cites the main proponent’s fancy was running towards the days ahead of her. This is a clear indication of how unwillingly married she was to Brently and wished they could separate because this will add meaning to her life. Her husband had been silencing her will since she married him and his death adds meaning to her life, as she felt free from a authoritarian husband. I believe the kind of marriage that individuals involve themselves in highly determines the kind of life the individuals lead and their attitude in general. In many instances, when ones marriage is not comfortable and the person has an oppressive spouse, he or she has a negative attitude towards several things. Freedom plays a vital role in a human being’s attitude and in marriage, it is essential that each spouse is free to express their views and ideas. Ones nationality also influences someone’s attitude in diverse ways. For instance, when one identifies him or herself to a certain nation that has done well, the person is more confident in the midst of other and proud. Race plays an essential role in either

The Impact of the London City Airport Expansion on the Surrounding Essay

The Impact of the London City Airport Expansion on the Surrounding Property Values - Essay Example It is the only Airport located just two miles from the site of the 2012 Olympic Games and three miles from Canary Wharf. As part of the expansion programme for it departure lounge, London City Airport spent  £30 million (US$60 million) for the construction of four new aircraft parking stands (Bonnassies, 2008). Basically, the said expansion project was eventually completed back in May 2008. Reg Ward, the Chief Executive of the London Docklands Development Corporation (LDDC), was the first person who developed strategic ways on how to increase the operational efficiency of the airport back in 1981 (London City Airport Consultative Committee, 2009). It was in 1987 when the London City Airport was granted for route licences from the CAA before it was officially opened. One year after the airport was opened to the public, LDDC managed to handle as much as 133,000 passengers within its first year of operation (London City Airport Consultative Committee, 2009). The runway of the airport was only 1,080 metres in length with a glide slope of 7.5 degrees. Due to the limited space, LDDC managed to serve only a few numbers of small-size aircraft. Back then, LDDC was offering its runway only to De Havilland Canada Dash 7 and the smaller Dornier Do 228 which are commonly used for passenger services, freight, and other surveillance and military purposes (London City Airport Consulta tive Committee, 2009b). To provide its service to larger aircraft types, LDDC decided to expand its runway in 1989. In 1990, LDDC was able to handle as much as 230,000 passengers (London City Airport Consultative Committee, 2009). However, the number of passengers significantly decreased after the incidence of the Gulf War. It was only until 1993 when the airport managed to increase the number of passengers up to 245,000 (London City Airport Consultative Committee, 2009). During the same year, LDDC’s extended

Environmental Factors Paper Essay Example | Topics and Well Written Essays - 1000 words

Environmental Factors Paper - Essay Example Toyota is one of the world’s leading car manufacturing companies which produce and market more than 8 million cars every year. It has a global presence with manufacturing units in more than 27 countries and vehicles sold in more than 170 countries and regions (Toyota, 2010). This paper discusses how various environmental factors affect the marketing decisions of Toyota. Influence of global economic interdependence and the impact of trade practices and agreements It is quite important that Toyota understand the importance of economic interdependence and the impact of trade practices since the current economic situation calls all the countries in the world to be highly interdependent. Toyota can efficiently procure the vehicle parts from specific countries and strategically increase the market share in the countries where they do business. On May 2009, Toyota reported a record loss of $4.2 billion due to the global financial crisis. This shows that the performance of the firm is highly related to global economic conditions. Differences in tariffs, taxes and trade agreements between different countries need to be considered while pricing the products. A high import duty will make a country less attractive to do business with. On the other hand a subsidy on international trade will make a country more attractive to trade. Importance of demographics and physical infrastructure Demographics and physical infrastructure are both macro environmental factors that affect the marketing decision of any firm. The marketing decisions of Toyota are shaped by the demographic factors of human population such as size, location, gender, occupation, race, etc. For example, Toyota cannot supply vehicles to a location where it does not get a cost advantage. So it has to decide on the feasibility of opening a manufacturing unit in that location if the consumer demand is high. The demographic environment can also be classified on the basis of generations. They are Baby Boomers, Generation X and Generation Y. The needs and aspirations of these different generations are different in the form of vehicle design, performance, mileage, pricing etc. Promotional measures should also be made in order to give the right appeal for each of these segments. Physical infrastructure also plays a major role in designing the marketing decisions of Toyota. The vehicles marketed in one country may not be apt for some other countries due to the infrastructure those countries have. In such cases, there needs to be a structural redesign on the vehicle before it can be marketed to such countries. Also the availability of good physical infrastructure will help determine whether it is beneficial to open up manufacturing units for reasons of easy availability of energy, water supply, telecommunication facility, etc. Influence of Cultural Differences Toyota has over the years developed an image of trust and value among the minds of the customers. The marketing strategies will be aime d at making people associate themselves with these qualities in order to affect their purchase decision. People perceive Toyota as a lifestyle brand in some countries whereas in some other countries they consider it as a quality brand. It is the ability of the marketing department that enables Toyota to position the vehicles in the minds of the

Modern Chinese History Essay Example | Topics and Well Written Essays - 1750 words

Modern Chinese History - Essay Example According to him, self-strengthening programs that advocated for training led to the introduction of modern schools and arsenal. To achieve National and personal strength, he acknowledged that it does not only arise from the  physical effort  but also the will to acquire and preserve. He argued that a strong leadership and physical prowess merely depend on the will of the individuals to act heroically (Schell 205). These notions intertwined with Confucius teachings help to shape the beliefs and behavior of the nation. Although some individuals despised his concepts and ideas, he demonstrated, taught, and inspired Chinese through his writing through his publications. These writings were effective in cultivating moral standard inspired by truth. This resulted in the eruption of May Fourth Incident in 1919, where individuals demonstrated. A movement by the name May Fourth movement emerged with a collective desire to liberate China and cultivate a new Chinese culture (Schell 207). It targeted to change the political system of the country to make it flexible to accommodate further changes that may occur in the future. Although the movement did not have a clear objective, they opted to attract good governance even though it shall be through violent and harsh manner. The group appreciated the concepts that Mao taught in Chen Duxius, New Youth. According to the movement, direct violent among other political actions are fundamental ingredients for revolutionary action. After working for a longer time in the university library, Mao Zedong returned home in 1920 to form a study group. The group discussed Marxism and socialist  ideologies.Within the group, he emphasized the concept of Marxism especially the historical materialism that described history and dynamics of developing the  history.

The Impact of the London City Airport Expansion on the Surrounding Essay

The Impact of the London City Airport Expansion on the Surrounding Property Values - Essay Example It is the only Airport located just two miles from the site of the 2012 Olympic Games and three miles from Canary Wharf. As part of the expansion programme for it departure lounge, London City Airport spent  £30 million (US$60 million) for the construction of four new aircraft parking stands (Bonnassies, 2008). Basically, the said expansion project was eventually completed back in May 2008. Reg Ward, the Chief Executive of the London Docklands Development Corporation (LDDC), was the first person who developed strategic ways on how to increase the operational efficiency of the airport back in 1981 (London City Airport Consultative Committee, 2009). It was in 1987 when the London City Airport was granted for route licences from the CAA before it was officially opened. One year after the airport was opened to the public, LDDC managed to handle as much as 133,000 passengers within its first year of operation (London City Airport Consultative Committee, 2009). The runway of the airport was only 1,080 metres in length with a glide slope of 7.5 degrees. Due to the limited space, LDDC managed to serve only a few numbers of small-size aircraft. Back then, LDDC was offering its runway only to De Havilland Canada Dash 7 and the smaller Dornier Do 228 which are commonly used for passenger services, freight, and other surveillance and military purposes (London City Airport Consulta tive Committee, 2009b). To provide its service to larger aircraft types, LDDC decided to expand its runway in 1989. In 1990, LDDC was able to handle as much as 230,000 passengers (London City Airport Consultative Committee, 2009). However, the number of passengers significantly decreased after the incidence of the Gulf War. It was only until 1993 when the airport managed to increase the number of passengers up to 245,000 (London City Airport Consultative Committee, 2009). During the same year, LDDC’s extended

Modern Chinese History Essay Example | Topics and Well Written Essays - 1750 words

Modern Chinese History - Essay Example According to him, self-strengthening programs that advocated for training led to the introduction of modern schools and arsenal. To achieve National and personal strength, he acknowledged that it does not only arise from the  physical effort  but also the will to acquire and preserve. He argued that a strong leadership and physical prowess merely depend on the will of the individuals to act heroically (Schell 205). These notions intertwined with Confucius teachings help to shape the beliefs and behavior of the nation. Although some individuals despised his concepts and ideas, he demonstrated, taught, and inspired Chinese through his writing through his publications. These writings were effective in cultivating moral standard inspired by truth. This resulted in the eruption of May Fourth Incident in 1919, where individuals demonstrated. A movement by the name May Fourth movement emerged with a collective desire to liberate China and cultivate a new Chinese culture (Schell 207). It targeted to change the political system of the country to make it flexible to accommodate further changes that may occur in the future. Although the movement did not have a clear objective, they opted to attract good governance even though it shall be through violent and harsh manner. The group appreciated the concepts that Mao taught in Chen Duxius, New Youth. According to the movement, direct violent among other political actions are fundamental ingredients for revolutionary action. After working for a longer time in the university library, Mao Zedong returned home in 1920 to form a study group. The group discussed Marxism and socialist  ideologies.Within the group, he emphasized the concept of Marxism especially the historical materialism that described history and dynamics of developing the  history.

PATHSHALA -LIVING THE DREAM Essay Example for Free

PATHSHALA -LIVING THE DREAM Essay PATHSHALA -LIVING THE DREAM You see things say: Why? But I dream of things that never were and say: Why not? Bernard Shaw This idea clicked me when I joined my CA tuitions and MBA coaching classes. I was so frustrated going from one centre to other to study for my CA intermediate exam and MBA coaching classes. I had my cost tuition in north but tax tuition in south, accounts I had in east but financial management in far east and sometimes I had just 20 minutes gap for traveling and lunch. I had two or three tuitions of three hours each, daily. I was just pissed off with my regular routine. So I was wondering whether the problem is with me or everyone is facing the same problem. I with my friends wanted to research about this problem and what the student wants. After research I found that students in the metro today are looking out to build their career and they don’t compromise it anyhow, they want best tuition and institutes to nurture themselves. Also students today are looking forward to get best professors in respective fields to teach them. They have to travel a lot because one tuition they are having in east and other in the north. So lot of time is wasted in traveling and they don’t have much gap in tuition timings so they even have to skip their meals or even if they have time they have to go home and again pack the bags for evening tuition that means wastage of time and money in traveling. Students are not able to take multiple courses due to lack of timing because of wastage of time due to traveling from one tuition to other. Even parents are worried about their health and meals. Many times they have to skip their meals or else have to eat junk food whatever is available to them in short time. They even don’t get place where they can sit together and discuss things with their friends or have group studies. The main idea is to bring all the tutors and MBA coaching institutes at one  place so that it’s a final stop for all students. I have seen students running from one centre to other to enroll themselves to get registered if the seats are full they get frustrated and have to look at some other place again they have to check the availability of seats. It really so much frustration that we think why we joined CA or CS or CFA, etc. students are just fed up with all this and they want to get everything under one roof where they have best of professors and MBA coaching institutes at one place. Also they should be library or reading room and fast food centre so that they don’t have to go here and there and waste time. They all are looking for everything to the comfort at one place and believe me they are ready to throw money for that. It was this need for ‘something more something different’ that I wanted to serve to the students. The â€Å"PATHSHALA† my project where I will provide ‘the experience, the ambience, and the service’ STUDENTS are looking out for. Objectives The new experience, the ambience, the service the students are looking for keeping in mind basic needs, health and quality. A website www.pathshala.com would also be launched providing all the details of professors, courses, timings, availability of seats and online registration too. Concept: Why? The main reasons for choosing this concept: Providing total solution to students. Cater to the health of the students The students in the metro today are looking out for something more. We are giving them a different/new experience. Mission I want to: Change the meaning of education Impart best education Design the infrastructure with international standards. Save time and cost Give a new lifestyle! We are here to serve intelligence, quality, hygiene, health, freshness experience. Keys to Success The keys to my success are as follows: Best tutors and MBA coaching classes. Service our students needs promptly and efficiently. Maintain a professional image at all times. PATHSHALA would be located at strategic locations convenient to students. Providing education, library, and fast food centre and gaming zone at one place. A place that will motivate students to zeal in life. A website ‘www.pathshala.com’ giving all details and online registration. Feasibility Institute will be first launched in Kolkata, my home town. A venture of Rs 10 crores. Main challenge is to get the place in the heart of the city. Each and everything to be established at one go. Expected to cover every cost within two years. Once the institute is established we can move to others Metros.

Safeguarding the Welfare of the Child Essay

Safeguarding the Welfare of the Child Essay Emma Cummings ‘Young children are vulnerable. They develop resilience when their physical and psychological well-being is protected by adults’ (EYFS card 1.3) The  Early Years Foundation Stage (EYFS)  sets standards for the learning, development and care of children from birth to 5 years old. The  EYFS framework  supports an integrated approach to early learning and care. It gives all professionals a set of common principles and commitments to deliver quality early education and childcare experiences to all children and gives parents reassurance that regardless of where they choose for their child’s early education, they can be assured that the same statutory commitments and principles will underpin their child’s learning and development experience. The statutory framework has three sections. The learning and development requirements Assessment The safeguarding and welfare requirements Child protection and safeguarding children is of paramount importance in early years settings. All members of staff must be suitable and providers are required to carry out enhanced criminal record checks on any individual working directly with the children. The EYFS Framework requires all settings provide a policy and have procedures in place to safeguard children. Practitioners are required to be alert to any concerns about a child. All staff in the setting should be trained to recognise the signs of abuse. These may include: Significant changes in children’s behaviour Deterioration in children’s well- being Unexplained bruising, marks or signs of possible abuse or neglect Children’s comments which give cause for concern Any reason’s to suspect neglect or abuse outside the setting, for example in the child’s home Inappropriate behaviour displayed by other members of staff, or any other person working with the children. For example: inappropriate sexual comments, excessive one to one attention beyond the requirements of their usual role and responsibilities, or inappropriate sharing of images. Good. All settings are required to have a designated staff member to take the lead responsibility for safeguarding children, known as Safeguarding of Children Co-ordinator (SOCCO) who will complete a course on safeguarding children. For children who need additional help, every day matters. Research is consistent in underlining the damage to children from delaying intervention. Safeguarding and promoting the welfare of children is defined as protecting children from maltreatment, preventing impairment of childrens health or development, ensuring that children grow-up in circumstances consistent with the provision of safe and effective care and taking action to enable all children to have the best outcomes. The actions taken by professionals to meet the needs of these children as early as possible can be critical to their future. (Department for Education-Working to Safeguard Children) The statutory requirements promote the safeguarding and welfare of all children when they are healthy, safe and secure and when their individual needs are being met. A positive relationship with adults caring for the children is vital. Settings should be welcoming, safe, secure and stimulating. Providers must take all necessary steps to keep children safe and well from safeguarding, suitability of adults in contact with the children, promoting good health, managing behaviour and maintaining policies and procedures. All early years settings are required to have at least one member of staff present at all times who holds a full Paediatric First Aid qualification. The 1st aid boxes must be fully stocked to administer treatment for minor injuries following guidelines from the Health and Safety Executive Website. The setting must have a procedure in place for recording accidents and incidents either by an accident form or accident book. Food and drinks provided in the setting must be heal thy, balanced and nutritious. Before the children start in the setting providers must establish any special dietary needs. Tables used for meal times must be disinfected before and after meal time. Children wash their hands before eating. Providers are responsible for dealing with behaviour in an appropriate way, under no circumstances must practitioners threaten or give any corporate punishment to the children, behaviour should be dealt with calmly and fairly in all circumstances so that we are not having an adverse effect on the child’s well-being. During outings children must be kept safe, providers must assess the risks or hazards which may arise and identify steps to be taken to remove, minimise and manage those risks and hazards. If children are travelling in a vehicle the driver must be adequately insured. (Statutory framework for the early years foundation) Good. The obvious starting point of keeping children safe in the setting is to ensure that basic principles are being followed. No matter how good the security of a building is, the doors must be closed properly at all times, otherwise all other efforts are likely to be worthless. The message that safety begins with individuals taking responsibility for simple things cannot be overemphasised. A safe environment must meet its registration requirements; there are two registers, the Early Years Register (EYR) and the Ofsted Childcare Register (OCR). Settings which provide day care for children under five have to be registered on the EYR. Meeting registration requirements means that a setting will be complying with the law and legislation, but providing and maintaining a safe environment requires a greater understanding from everybody involved. A safe environment starts with the child and will include: The physical environment the actual building in which care is provided indoor and outdoor areas where children learn, play and develop must be accessible for users whilst maintaining levels of security that keep children safe and protected from harm. The people those providing care are â€Å"suitable† persons (as defined in the EYFS Welfare Requirements) and others who have contact with the children and premises are appropriate to do so. Equipment play equipment and care equipment which is fit for purpose, appropriate for the needs of individual children and meets the guidelines for British and European standards. The emotional environment – which enables children to grow, develop and reach their full potential, with opportunities to explore and take appropriate risks, enabling children to try out new skills and increase their knowledge and understanding of the world around them, through experiences which are both planned and unplanned. Documentation policies and procedures and records that support all of the above which have clearly set out duties, responsibilities and actions. Good. When working with young children who are vulnerable, the challenges for creating and managing a safe environment are different again. Practitioners must work closely with a child’s parents to address aspects which may not be covered in a risk assessment, but still need to be considered for an individual child’s well-being. The environment is just one aspect of keeping children safe and protected. If practitioners  identify a child who is vulnerable or in need of protection, action must then be taken using policies and procedures already in place and tools such as the Common Assessment Framework. Parents’ awareness of the setting’s policies and procedures for safeguarding children promote confidence about safety and this will be reflected in their child’s experiences. All settings must be aware of the procedures for dealing with concerns about a child’s welfare. Although there is a big emphasis on keeping children safe in early year’s settings and where practitioners try to minimise risks, children need and instinctively want to be able to take risks in order that they can test their abilities and strengths. There’s no better environment for them to do so than that of an early years setting where practitioners will already have removed hazards not readily identifiable to young children and will provide well managed opportunities for appropriate ‘risk taking’ to take place. Children need support to take some risks as part of their learning and development. Children with disabilities do not always have the freedom of choice compared to their more able peers, yet have the same need for opportunities to take risks. It is the responsibility of early year’s practitioners to assess and manage the level of risk in the environment. Providers are required to conduct regular risk assessments, which identify aspects of the environment that need to be checked on a regular basis. The process should then involve deciding what should be done to prevent harm, making sure that the relevant actions are taken and are updated whenever necessary. Early years settings should already have comprehensive health and safety risk assessments that inform their procedures and a competent person identified to be in charge of the implementation. Good point. All settings have a duty to minimise risk in all situations. When creating a safe environment for children, practitioners must consider their legal duty to identify and reduce/eliminate risks, with a balance of proportionate/acceptable risk. The risk of falling of slide is quite high, however the risk can be minimised by adult supervision and soft landing mats, turn taking rules etc. Children can indulge in their natural instincts of risk taking unaware that the risk has been assessed and minimised by the practitioner. The EYFS requirements ensure that essential standards of provision are in place. Providers are required to carry out regular risk assessments, which identify aspects of the environment that need to be checked on a regular basis. The assessment should then involve deciding what can be done to prevent harm ensuring actions are taken and updated whenever necessary. Health and safety law does not expect all risk to be eliminated but that ‘reasonable precautionsâ€⠄¢ are taken and that staff are trained and aware of their responsibilities, thus creating an environment that enables children to grow and develop being able to take risks through physically challenging play. Early years settings should already have comprehensive health and safety risk assessments that inform their procedures and a competent person identified to be in charge of the implementation. Staff in all settings regardless of their level should be involved in reviewing these, as they are the ones with the first- hand knowledge as to whether they are effective and can give an informed view to help update procedures. Parental involvement should also be welcomed, they should be aware of their responsibilities, such as closing gates behind them and being aware of strangers entering the building and being encouraged to make staff aware. The basis of effective risk management is that everybody is involved and can therefore take responsibility for their, and others safety. Risk ass essments such as security of the building, fire safety, food safety, bathroom hygiene and nappy changing, and personal safety of staff should already exist. What we are doing with the children during the session also requires a risk assessment such as a cooking activity or an outing. Risk assessments are necessary when making reasonable adjustments for disabled children/children with additional needs. Minor accidents being recorded would also require action. Whatever the reason for the risk assessment, the process remains the same. Risk assessment processes identify five steps that we need to take: Identification of risk or hazard – where it is and what it is? Decide who is at risk and how – childcare staff, children and parents Evaluate the risks and decide on precautions – can we get rid of the risk altogether, if not how can we control it? Record our findings and implement them – prioritise, make an action plan if necessary. Monitoring and review – how do we know if what has been decided is working, or is it thorough enough? If it is not working, it will need to be amended, or maybe there’s a better solution. Safety sweeps are another way of assessing risks, we often do these in our setting either first thing or at the end of the session. Our safety sweeps aren’t recorded unless we identify a risk that needs assessing. It is also helpful for members of staff at all levels to be familiar with the key legal requirements that affect their day to day practice and know where to access updates and further information. My essay has been written using information on the web and from the following books. Working together to safeguard children Department for Education 21 March 2013 Preschool learning alliance Statutory framework for the early years foundation stage March 2014