Augmented Reality and Virtual Reality

Pixelcase in Australia is the organization using the revolutionary use of the augmented reality (AR) and virtual reality (VR). The following report outlines the above factors providing the problem statements and benefits of the technologies. For the past few years Pixelcase experimented over photogrammetry under VR. This helped one of the effective workflows of VR modeling in the world. They have also developed their own linear scanning software of automated drone increasing the VR experience qualities. The VR photogrammetry currently transports the users in the VR to the walkable, tangible and real locations anywhere in the world. The service has been appropriate for asset management, film, education, museums, heritage and many more (Biocca and Levy 2013). The augmented reality has been related with the advertisement campaigns, science-fiction movies or gimmicked situations. The VR on the other hand has been created for the smart-phones. This is built as the standalone device and provided with powerful systems of gaming. There have been various real-life usages for these technologies (Dunleavy and Dede 2014). The trends related to AR are the AR headsets, mobile experiences, retail sectors and mixed reality.   The innovation in e-commerce is rapidly rising and AR is bringing the physical presence to the online shopping. The trends of VR lie in the fact that, the wireless virtual reality technology is creating a huge splash. This would also help in shopping. The Internet-of-Things has been making wireless VR more beautiful and dangerous.   This turns into the killer app for the phones and people might get addicted to it. The augmented reality has been the live view of the real world scenarios. Its elements are augmented via sensory inputs generated by computer like video, sound or GPS data. This enhances the reality of perception and the techniques are performed in the real time. This is done under the semantic context with the environmental elements like overlapping supplemental data (Barfield 2015). The VR is the computer technology that makes use of the VR headsets. This has been sometimes in assimilation with the multi-projected scenarios generating sounds, realistic images and sensations simulating the physical presence of the users in a virtual environment. People using the equipment could look around the new world with large quality movements interacting with virtual items (Earnshaw 2014). The problem statements regarding the technologies for Pixelcase are that why should they experiment with the technologies, how is VR suitable for their brands and their scopes in future market. The benefits lie in the fact that it would provide the consumer of Pixelcase to access events and locations. It is perfect for the brand because some industries would lend themselves to the technology more naturally like the entertainment companies. The trends of Pixelcase are researched in this report along with its potential applications. Both of the technologies have been earning lots of media attention promising tremendous rise. They could disrupt as well as reshape the current markets and the business models. Cloud processing and computing and auxiliary smart environment: This would enable the concepts of AR. Miniaturization of the devices: This rises the opportunities. Choosing place on the spectrum of the VR technology: This would help the journalists. Barfield, W. ed., 2015.  Fundamentals of wearable computers and augmented reality. CRC Press. Biocca, F. and Levy, M.R. eds., 2013.  Communication in the age of virtual reality. Routledge. Dunleavy, M. and Dede, C., 2014. Augmented reality teaching and learning. In  Handbook of research on educational communications and technology  (pp. 735-745). Springer New York. Earnshaw, R.A. ed., 2014.  Virtual reality systems. Academic press.

Decisions in Paradise, Part III Essay Example | Topics and Well Written Essays - 750 words

Decisions in Paradise, Part III - Essay Example The creation of a strong brand is vital because it facilitates the market penetration. The coffee market in Kava Island is becoming congested with new entrants. For Starbucks, to be able to increase its market share, it must be able to develop a brand image and presence. Brand image improves brand loyalty and thus improve the penetration of the product and services. Loyalty in brands can be achieved by maintaining quality and improving communication and marketing strategy. The marketing strategy of the company must improve brand awareness through advertising and social media. Social media platforms offer added value to the marketing campaign by encouraging feedback collection and participation of the consumer in product development. The success of Starbucks in Kava Island will depend on the ability to handle issues of human resource, product and service quality. Service and product quality can be addressed by the production process as such and the production process must accept the c hanges in technology and continuously improvement. In response to competition, Starbucks must work on cost cutting measures in order to reduce product price to increase product competitiveness. In reducing production cost, the restaurant will increase the penetration of its product in the market. ... Currently, social media usage must be employed to meet the younger generation. Marketing of products using online tools has increased sales volume because the clients employ online purchase of items (Beverly & Thomson, 2011). Apart from employing the online tools, social media have a massive impact on the success of the country both in business and politics. The Arab revolution is a product of social media usage in the airing of the grievances of the citizens. Facebook is the leading social media platform with massive subscribers and increased success in terms of usage. Facebook as a social media tool enjoys massive support from the youths who have employed it in communication and information transfer. Companies use social media marketing strategy to improve brand image and resonance (Beverly & Thomson, 2011, p. 123). Marketing involves the employment of all the necessary platforms of promotion and advertising with the SNSs offering a better platform for communication. Social media p latforms offer the opportunity for collection of feedback. Traditionally, feedback collection of products released in the market was hard to obtain owing to the nature of information sharing systems. The company must develop a social communication network between consumers to market and develop new ideas and services. The success of the company in communication with consumers helps to develop loyalty. Ethical implication of the proposed models actions Stakeholder involvement in the actions to be undertaken by the company will be based on the financial implication of the approach. Stakeholders worry about wealth creation and losses which may be passed over to them. Ethical issues involving stakeholders may not be resolved easily because they are not involved in business operations.

Conceptualizing a Business Essay Example | Topics and Well Written Essays - 3750 words

Conceptualizing a Business - Essay Example Eating healthy is significant because it reduces the risk for certain diseases, improves the physical well-being, weight management, strengthen immune systems and extended life expectancy. The federal government spends a lot of money on maintaining a healthy nation; thus, the need for addressing the healthy eating habits is crucial. Many scholars argue that the increased fast food restaurants in the United States have contributed to increased diseases such as obesity and other related diseases. This is because the food is cheap, but it has many calories that pose health risks to citizens. Therefore, this aspect brings the writer to the choice of opening up a restaurant that has nutrient facts and serves healthy food at affordable prices. The restaurant will offer varied types of products, which will be served on different occasions. For instance, it will serve healthy products and services to customers such as colorful fruits and vegetables, which are rich in vitamins. It will also serve whole grains, and low-fat dairy product and other products, which have rich carbohydrates. Other products include fish, groundnuts, starchy, lean poultry and unsaturated oils like olive oil and canola that have low calories, hence reducing increased risks for diseases. These are beneficial because they have low calories; hence, they will help customers to have sufficient energy; thus living a healthy lifestyle. Therefore, the restaurant will target all categories of customers including students, civil servants and even tourists from varied parts of the globe. The mission of the restaurant is to offer customers nutritious products and services at affordable prices. This mission is significant because it will improve the health living standards of many people; thus maintaining a healthy nation.